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Research papers

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater
Companies: Forethought, Cathay Pacific
November 22, 2023
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Citation

Yow, Clarke and Cater (2023a, November 22). Targeted Curiosity at Cathay Pacific . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/targeted-curiosity-at-cathay-pacific-


Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Rupert K. Tower, Peter Cooper
September 1, 1999
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Citation

Tower and Cooper (1999a, September 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe


Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Rupert K. Tower, Peter Cooper
Company: QRi Consulting Ltd.
April 1, 1995
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Citation

Tower and Cooper (1995a, April 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe-4504


Research papers

Changing stores to suit the changing customer

This paper examines the changes that have occurred in retailing formats and shopping environments in the last 100 years and highlights the increasing acceleration of that change. It considers the demographic factors in the UK which have impacted...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Monica D. Lucas
June 4, 1986
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Citation

Lucas, M. D. (1986a, June 04). Changing stores to suit the changing customer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/changing-stores-to-suit-the-changing-customer


Research papers

Researching the changing consumer

Society is undergoing a number of fundamental changes which are central to marketing and advertising strategies, especially those of a medium and long term nature. This paper outlines some research issues involved in measuring social change, and...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: E. S. Baldwin, J. A. Lunn
September 1, 1972
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Citation

Baldwin and Lunn (1972a, September 01). Researching the changing consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/researching-the-changing-consumer